Southern Grace Shoppe opens store front!

There is a new store in Siloam Springs called Southern Grace Shoppe.  Ashley Shelley and Casey Amos were two best friends that had a vision for Southern Grace Shoppe that started in January 2017. As it grew Ashley became the sole owner of the business, but don’t worry, Casey still pops in when she has time away from her ranch and teaching career.

I had the pleasure to interview Ashley who is originally from southeast Arkansas and ended up in Northwest Arkansas. Ashley got married in 2009 to Will Shelley, and they have been blessed with 2 children, daughter, Avery and a son, Reid.

One big reason Ashley loves her business is because of her daughter Avery. Avery gets to see her mom run the business which shows Ashley’s strong work ethic and Avery told Ashley that when she grows up, she wants to become a boutique owner just like her momma, which made Ashley very proud.

In May of 2018 the business grew past being a hobby and more into a full-time career for Ashley. Southern Grace Shoppe won 1st Runner Up as the best online boutique in the state of Arkansas. When looking to grow the business, she was wanting her store to be a warehouse store. Then her friend, Morgan Cripps, told her about the building she is in now and decided to become a store front business. When she first started her business, she sold a lot of her items all over the U.S. and not so much local. Now that she has a store front in Siloam, she has seen many locals and loyal customers. She even tries to put a fun twist in the business and work together with other small businesses. For example, she does private shopping events and hosts parties. She also has seasonal open houses as she restocks her store daily to keep unique and needed items that are hard to find around Siloam Springs.  Not only does she sell women’s clothing, but she carries men’s tees and hoodies, home goods, jewelry, essential oils and even more planned for the future. Ashley’s vision for the store is to make it a one stop shop for all your needs.

Shop their entire inventory in store, on website,, or mobile app anytime! Southern Grace Shoppe is located in Highland Park Shopping Center and open Monday 9-5, Tuesday 9-7, Wednesday 9-5, Thursday 9-7, Friday 9-5, and Saturday 10-4.


Ashley Shelley and Family

SGS Ribbon Cutting